Sony disassociate themselves from 10:10

The company considers the video to be ill-conceived and in extremely bad taste. We also believe the video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and who are actively working towards the reduction of carbon emissions.

As a result we have taken the decision to disassociate ourselves from 10:10 at this time.

via The k2p blog.

And the press release is out today. Since this comes from the Eurpoean Sony unit can we be done with the “Americans just don’t get it” line?

Sony today strongly condemned the release by 10:10, the climate change campaign group, of a video entitled ’No Pressure’ that Sony considers to be ill-conceived and tasteless. The company also believes this video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and are actively working towards the reduction of carbon emissions.

The short video, which was conceived, produced and released entirely without the knowledge or any involvement of Sony, violates the thoughtful and collaborative philosophy that Sony has consistently supported as we strive to become a responsible global citizen.

Whilst recognizing that 10:10 acted quickly to remove the video from its web site and has issued a public apology, Sony believes that it had no other option than to also condemn the video in the strongest possible terms and Sony is disassociating itself from 10:10 at this time.

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